PARK CITY, UT (September 26, 2009) More than 300 people from across the country attended Image Reborn’s 10th Annual “La Vie En Rose” Fundraising Gala this evening where Dr. Renato Saltz, founder and board chairman of the Utah-based cancer patient support group, surprised Arthur Benjamin with special recognition for a decade of service.

“Arthur has been a strong supporter since our inception in 1999,” said Saltz. “His late wife Gail attended one of our earliest retreats and remained dedicated to our organization. Arthur is a successful businessman and entrepreneur and serves on many distingushed boards all over the country. He also founded his own non-profit, the Butterfly Effect Foundation, and maintains serious philanthropic commitments to the American Heart Association, the Wasatch Humane Society, and various other animal advocacy groups.  We are proud to have him serve as the chairman of our advisory board.”

Image Reborn is a non-profit organization that provides no-cost healing retreats to women who have been diagnosed with breast cancer. The focus is on encouraging women to reclaim their sense of personal power and to strengthen them in their journey toward healing on all levels and living fully.

Benjamin, an annual event sponsor, had two tables at the fundraiser and sat beside Salt Lake County Mayor Peter Corroon and his wife Amy, along with other guests including Donald Dunn, former Utah Democratic Party Chairman, and his wife Nicole; close friends Irene and Fred Tannenbaum, patriachs of the Salt Lake City community; Arthur and Molly Galaskewicz; Chris and Denise Adams; Steve and LeAnn Luczak; and other distinguished guests. Benjamin was clearly humbled by all the attention and was speechless, according to guests.

Image Reborn has successfully served over 1700 retreat participants over the past decade and held 17 retreats last year, including one for hispanics and one for advanced cancer survivors.  It continues to deliver on Dr. Saltz’s vision of providing a weekend forum, where woman facing the unthinkable endless alarm clock of a disease — that often recurs after inital onset — could repair their souls.

Donna Creighton, Executive Director of Image Reborn, mentioned “that Arthur and his late wife Gail supported Image Reborn for five years before she suffered the disease herself and then had the experience of attending a retreat, which Gail Benjamin described as “one of the most influencing weekends of her life.”

“Without Mr. Benjamin’s leadership and donations, we would have never made it to where we are today,” said Creighton.

Benjamin flew into Salt Lake City for the event from Dallas, where he lives most of the year serving as CEO of ATI Career Training, a company committed to helping people achieve better lifestyles through career education at 24 schools and colleges in five states.  For Benjamin, the entire evening was humbling.

“It is an amazing privilege to give to these woman and to have the God-given resources to help them,” said Benjamin.

Benjamin’s companion reaffirmed his commitment to the event and the organization. The couple had attended the 61st Primetime Emmy Awards in Los Angeles the weekend before, but nothing compared to the Image Reborn event.

“Arthur and I walked the red carpet at the Emmy’s but his heart and mind was focused on this weekend’s fundraiser,” said Hunt. ” It says a lot about his commitment to others, to cancer patients he wants to serve, and his other endeavors that include education and animal rescue efforts.”

Benjamin’s only audible public comment after the recognition was, “I can’t wait to see you all next year.” Benjamin later said his brief comment was specifically referencing the breast cancer attendees at the event, and celebrating their life.

“He’d do, or give, anything to see 100 percent of them at next year’s event” said Corroon.

Image Reborn Foundation is a non-profit 501c3 organization supported by grants and private donations. Image Reborn’s Living Beyond Breast Cancer program is designed and facilitated by a highly professional staff with backgrounds and experience in addressing the special concerns of women with breast cancer. It is a program for survivors by survivors that has been in existence since 1999. The foundation offers weekend retreats in a serene mountain setting in Park City, Utah. The retreats are offered at no charge to participants. For more information about Image Reborn visit their website, www.imagerebornfoundation.org.