MOORE, Okla., May 22, 2013 Executive and philanthropist Arthur E. Benjamin today announced the national launch of celebrity social media campaign with Melissa Rivers and Actress Taryn Manning to raise much needed funds for animal rescue efforts and disaster relief in Moore, OK. Benjamin will match a portion of funds collected on www.AnimalTornadoRelief.com and donate to the Central Oklahoma Humane Society.

“The disasters that struck Moore Oklahoma are emotionally shattering,” said Benjamin. “And while immediate efforts are being made on the ground to rescue animals in danger, recover lost animals, reunite families with their pets and rebuild the community, I can’t help but take action on what needs to be done. The awe of the situation struck the hearts of Americans, which is why it is so powerful that an ADRF fundraising campaign with Melissa Rivers and Taryn Manning be launched so people from around the country can find ways help – big or small. Through the unwavering efforts of the Central Oklahoma Humane Society and the American Dog Rescue Foundation, there is no doubt that we will make a difference in the aftermath of this devastation. Never has one click been so meaningful to thousands of lives – both animal and human.”

The funds raised from the celebrity campaign will assist to alleviate the costs accumulated from the immediate actions taken during the disaster relief including but not limited to staff, material and supply costs.

In 2011, Benjamin was instrumental in the disaster relief efforts in Joplin, MO, launching a national campaign to support the local animal rescue and recovery teams and provide immediate onsite emergency shelter and veterinary medicine. In conjunction with Joplin Animal Control, the Humane Society of Missouri, Humane Society of the United States and The American Society for the Prevention of Cruelty to Animals (ASPCA) Benjamin’s call to action supported the operation of shelters for homeless persons and their pets to ensure that as many animals as possible received necessary and prompt attention.

For more information on the American Dog Rescue Foundation fundraising efforts for Moore, OK, visit the American Dog Rescue Foundation page www.AnimalTornadoRelief.com.

American Dog Rescue Foundation (ADRF) is a tax-exempt, non-profit 501(c)(3) organization committed to finding a home for every adoptable dog in the United States. American Dog Rescue Foundation is committed to placing healthy dogs in permanent homes that are the right fit for the animal and its family. Donations can be made by visiting www.americandogrescue.org/donate or calling (801) 944-3023.